Tuesday, March 28, 2017

How To Monetize Your Traffic So You Get The Most Out Of It

Establishing your own E-commerce site is not like what it used to be.
There are thousands of competition that is all too willing to get a
bigger share of the pie. Every scheme and method you can find to
augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the
money. We are not going to waste our time and effort just for the fun
of it. Many sites would not wait until hell freezes over just to see
their profits. While there are some who takes things lightly there are
always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like
any business, without any customers you don't get sales. Traffic
represents all the people that gets a chance to see what you have to
offer. The more people who see your products the more people there
would be to buy them.

Nobody puts up an E-commerce site that doesn't expect profit. We have
a startup capital that needs to be regained. With a consistent
traffic, we at least have a fighting chance to achieve that
probability. Monetizing your traffic would optimize your chances of
making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic
is using advertising. The internet generates hundreds of thousands
upon hundred of thousands of traffic everyday. Most of them are
searching for something. While some are just looking for information
there is also a good percentage that is looking for something that
they need.

The internet has proven to be a very reliable source in finding what
was deemed to be a very unsearchable product. The internet has made
the world a smaller place; you can advertise a product from the depths
of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a
great number of sites to generate a good number of traffic flow. But
if done successfully this could open up a Pandora's Box of
possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more
likely you are considered as a desirable, desirable, in a sense that a
good traffic flowing site is easily convertible to profit. Basically
traffic equals profit. Advertising is the name of the game; with the
good advertising scheme you can use your traffic flow to your
advantage.

When you have good traffic you have a good number of potential
customers, customers that are willing to pour money into your coffers.
Other than that these are also traffic that can be redirected to
sponsored links that are willing to pay you for a sizeable portion of
the traffic that you have generated.

This scheme is called "pay-per-click". With every click a visitor of
your site makes on an advertised link you will be paid. The more
traffic you generate and the more clicks that happens would spell to
more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You
can link up with other tried and tested sites and online companies and
monetize your traffic by having a percentage of sales generated by
traffic coming from your site.

The basic idea is, traffic generated from your site will go to another
site that can offer a product that you do not carry. Many programs can
keep track and make records of transactions that was made possible
because of site linkage.

When purchases are made by customers that was led by your site to
their site you get a percentage of that sale. Affiliate programs would
give you the benefit of monetizing your traffic without the actual
need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it
takes is a bit of hard work and the desire to successfully launch a
profit-earning site. The internet is a veritable source of
information, many tips and guides are offered everywhere in how to
monetize your traffic and make your site a good profit earner.






7 Surefire Ways To Increase Your Traffic Starting Yesterday
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7 Surefire Ways To Increase Your Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into
a successful merging you will need another word. Traffic. Every
article you will find about making your site or company successful
would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most
essential thing to a successful internet based business company. Aside
from ensuring that you have a great product to sell, and you have your
company's internal organization well taken core of, it would be time
to get to the nitty gritty of things, generating traffic.

If you already have a site and you want think that you're not getting
the traffic that you're supposed to be getting, then its time to
reconsider. If you are contending in these very competitive business,
you should always be a step ahead of your competition, increasing your
traffic flow should have been done starting yesterday.

Timing is essential, that's an old adage known to everyone. But with
generating traffic, you should always be on your toes and be a day
ahead of everyone. Never think of today and tomorrow as a starting
point for making your site traffic laden, it should always have been
yesterday.

To help you out in generating more traffic for your site, here are
some seven surefire ways to increase your traffic starting from
yesterday.

1) Invest in good advertising with search engines

Google's Adwords and Yahoo's Overture provide great advertising
schemes that are very truly popular and assures great traffic.
Although with this surefire way to increase your traffic would cost
some money. While some would shy away from spending money to increase
traffic, it is imperative in this case to do so because Adwords and
Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising
methods have reaped rewards for so many companies. Lots of site
feature these advertising system and many have signed on to reap the
benefits. Do not be left behind. Every penny is worth it with using
Google and Yahoo's advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from
the efforts both of you do to enhance your sites traffic. When one
site features another sites link, they could provide one another with
the traffic one site generates. The efforts are doubly beneficial
because it would seem like both of you are working to generate more
traffic. The more links traded with more sites the more traffic could
be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and
product without any costs or if ever low costs only. This is a
marketing method that can be quite sneaky; you can attach your
company's name, product or link to a certain media such as a funny
video, entertaining game, an interesting article or a gossip or buzz.
With this method, people get infected with the creativity and
entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their
results page. In doing so, having the right keyword and keyword phrase
is a high requirement in ranking in high in search engine results. You
could write your own content or you could hire someone to do it for
you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your
site deals in. If you sell car parts write press releases and articles
about cars and car parts. Attach your sites description and services
at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you
found a good foundation for your site, people will trust you and your
site and will pass on to many people their trust. Traffic will
certainly increase because they know that you can provide what they
need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared
with many others, you will find a loyal traffic that can provide you
with more traffic by recommendation. If you arouse the curiosity of
your customers they would be pushed to help you with your traffic.





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PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and
drawbacks. But what exactly is PPC advertising and what it can do to
your business?

Business nowadays is doing different kinds of austerity measures when
it comes to advertising their products and services. This is because
of high rates of placing ads on print and on television. But there is
a fast growing approach that businessmen can utilize to bring their
services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC
advertising. This is a technique used in search engine marketing that
requires one to pay a fee every time someone clicks an ad on your
website. Usually this placement is done through a bidding process. If
you are a top bidder for your keywords/phrases, you are sure to be on
the number one spot on all search engines. Just be sure of the
effectiveness of your ad copy to get the most number of clicks you
need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to
run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different
search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are
just competitors or people playing pranks on search engines. This
hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your
website on the paid listings.
4. This advertising can only be used temporarily because it is
difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time,
therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already
considered as a qualified consumer or buyer of your product. PPC
advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to
get your desired results fast. They will have your website live within
just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the
sponsored search results for free. You just have to choose the
keywords related to your site and business and place them within your
web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising
campaigns. Advertisers have effectively targeted their audience and
set their own price per click. PPC advertising networks provide the
platform to identify the desired audience by geographic setting, topic
and industry. These networks have a list of websites of the
publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click
limit is working for a certain advertiser. If its still competitive,
would it be even listed among the paid search lists or does it
generate sales? Of course, if the advertiser made the highest bid, the
better chances the ad will be seen in the search engine. These
networks too provide protection for the advertisers against click
fraud. This advertising set-up allows advertisers to set a daily
budget for his ads, thus, less spending for unnecessary clicks.
Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases.
You have to select at least ten "very specific" keywords that would
give you the best traffic in the search. Then, write the ad creatively
but straightforward. Tell the truth about your product or service and
do not lie. Good thing if your product or service will not disappoint
those that are relying on your ad's promise - but what if it did
otherwise? Important too is the clarity of the ad. Do not use very
vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding
because you will only lose your money and do not go so low that your
ads will never get the chance to show up. Check your profit against
your spending. If you see no progress then most likely you have to
drop your ad campaign.

More and more advertisers have been using PPC advertising and it will
continue to grow faster than any online advertising techniques. From
revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per
click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue
in the years to come. For advertisers, this means increase revenues
with fewer advertising expenses, savings, more sales, good return of
investment (ROI) and effective ad campaigns in the days to come.

Increasing sales through strategic PPC
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What is MLM?
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Blast your ads
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Increasing Sales Through Strategic Internet Marketing

Increasing Sales Through Strategic Internet Marketing

The Internet has now become an important medium for product and
service advertisements. Almost every company that can afford print,
radio and TV advertisements have also ventured into placing ads on the
Internet.

But with millions of websites out there being visited by millions of
computer users, how can you make sure that your ad can be seen by your
target customers and that your leads will be followed by these users?
Here are a few tips.

1. Place an ad on the websites frequented by your target customers.
Before doing this, you need to define who will be your target
customers. Placing an ad on sites that they usually visit will
increase the possibility that your ad will gain the attention and will
be followed your target customers.

Also, consider the website's search engine placement, traffic,
external linking and the other ads placed on it. External linking
will determine if there are other sites that link to this site. This
will mean that people can get to the site where your ad is placed,
even if they are browsing a different site. Check if many of your
competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are
also sites that can place a link to your site, product or service in
exchange of having their link being displayed on your site. This is
also true about the newsletters sent by site owners to its mailing
list members regularly.

Also, having helpful links placed on your site and having sites link
to your pages help in boosting search engine ranking. This is similar
to making a statement that your site's content is important that other
sites have links to your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing.
You will only need to pay for the ad if the link is clicked. If you
prefer this method of advertisement, make sure that you are using
services that set limits on daily expenses. There are also services
that help you determine effective keywords and monitor the PPC
results.

4. Choose your domain name wisely. It is still being debated if
domain names matter when it comes to search engine placement. Whether
it does or not, having product related domain names help consumers
remember your domain, that they can go back to your site even without
the links.

5. Make sure you have useful content on your sites. While keyword
density is important in search engine placement, having useless
information or annoying repetition of keywords will not increase your
customer's confidence in your site. It may even affect your sites
traffic and can get your site removed from search engines. So make
sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers. What
do you think are they going to search so they can get to your site?
Also, use specific keywords or key phrases. Submitting a single word
or a very general phrase to a search engine will not get you to the
top of the search results compared to submitting specific keywords
that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing
links on frequently visited sites and on PPC. There are services that
allow you to monitor PPC transactions and how many of these end in
sales. You always need to consider if the ads that you have placed on
these websites are getting you to your target consumers and if these
ads can lead to revenue.

One final tip on marketing products and services, sell the benefits.
It will help your marketing strategies a lot if you highlight the
benefits of choosing your products and services instead of merely
discussing the product specifications. Product specifications may not
mean much to customers, unless they know what these stand for (how
these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is
difficult since millions of websites exist, which can be using the
same keywords. While this is true, this doesn't mean that your
website has to stacked under your competitors' websites when
presenting search engine results. Strategic advertising and linking,
together with useful content, can also get you to the top of the
search results.

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"
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PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"

PPC stands for Pay Per Click - a popular advertising technique on the
Internet. Found on websites, advertising networks, and especially on
search engines, PPC advertising involves sponsored links that are
typically in the form of text ads. These are usually placed close to
search results, where an advertiser pays a particular amount to
visitors who click on these links or banners and land on the
advertiser's web page.

In essence, PPC advertising is all about bidding for the top or
leading position on search engine results and listings. Advertisers do
this by buying or bidding on keyword phrases that are relevant to
their products or services - the higher the bid, the higher the spot
on the search results, the more the people will find the ad (and click
on it) to go to their websites (this is why some people call it
"keyword auctioning"). Advertisers would then pay the bidding price
every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an
effective way of promoting a business 'online'. Some of them are
listed below:

· Get launched immediately. PPC advertisements are implemented very
quickly - they can go 'online' within an hour after winning the bid
and paying for it.

· Obtain specific, pre-qualified, and quality traffic. PPC provides
you with a quality or a well-targeted traffic. Visitors are narrowed
down into 'qualified' people who are actually looking for specific
products and/or services that you offer - those who are more likely to
become a 'lead' (a convert) and complete a transaction (either by
buying your product or subscribing to the service that you are
offering.

· Widen your reach. PPC advertising provides additional traffic to
your site, aside from the natural or "organic" search engines.

· Track your investment. PPC advertising makes use of a tracking
system that will determine exactly who comes to the website and what
they do once they arrive - the length of their stay on the site and
the number of pages (including the actual pages) that they view. These
are valuable tools in determining statistics such as return on
investment (ROI), acquisition cost-per-visitor, and conversion rates
(the percentage of visitors who are converted into customers or
leads).

Below are some important things to consider when planning on a pay per
click campaign:

1. Know your product. Take an inventory of the product and/or services
that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and
stay with it. This means keeping your budget in mind, avoiding bidding
wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can
exhaust all of your money, while a bid that is too low can make you
lose that spot.

4. Watch the bottom line. Measure your profit margin against your
spending or expenses. Know when to stop and terminate your PPC program
- if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and
bid for. Do some keyword research, either by actually looking at
existing search terms or with the use of online keyword suggestion
tools, to know which terms are mostly used when searching for items
that are related to your business. Focus on specific keywords, not on
general ones.

6. Write effective ads. A good PPC ad is that which can persuade and
move a searcher. There are several approaches to this:

· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be
regularly updated and checked for spelling and grammatical errors.
There should be no broken links or images. The website should be
simple - designed in such a way that it will be easy for visitors to
navigate and load. Include contact details to create a good impression
among potential customers.

Done properly, PPC advertising can be an effective marketing tool that
will maximize the return on your investment.

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Buildabizonline.com

Buildabizonline.com

Feb 21, 2017

Feb 21, 2017