What's LinkShare, And Do I Need To Use It?
Online affiliate marketing is one of the most effective, cheapest and
fastest ways to promote merchandise. With millions of people getting
access to the Internet everyday, there's a great chance for a merchant
to introduce his products and services to a wider market, thereby,
maximizing his revenue.
Likewise, affiliate marketing is an excellent way to generate
full-time income for a home-based affiliate marketer. For someone who
is jaded of going through a grueling eight-hour work routine,
affiliate marketing offers a great opportunity to earn big without
wearing himself out—physically, mentally and emotionally.
In affiliate marketing, both parties are benefited since as the
merchant earns from each item sold, the marketer likewise earns a
If you are interested in affiliate marketing but are finding it hard
to look for affiliate programs, affiliates or merchants, you can start
by checking sites of various affiliate networks. Many affiliate
programs in the Internet are being offered through an affiliate
program network, which acts as a link between the merchants and
Among the most popular is LinkShare, it is through it that merchants
and affiliates meet. LinkShare maintains and manages affiliate
marketing programs for a great number of merchants with various kinds
of businesses, products and services. It also has over 6,000 affiliate
site members in its network. It gains profit from the set-up fees,
monthly account maintenance fees and commissions.
Joining networks like LinkShare can be of great help in establishing
your online marketing business. Whether you are a merchant or an
affiliate marketer, you need to research well on your partners in
order to choose the best for you.
LinkShare provides the facility of acquiring access to a large network
of advertisers (merchants) who offer their affiliate programs to
publishers (affiliates) who are willing to promote their products. In
the same manner, it gives the merchants access to a large network of
affiliates who are searching for affiliate marketing opportunities.
LinkShare is especially beneficial for an affiliate in choosing his
partners since he can find his options all in one location. It would
be easier for him to compare products, commission rates and other
benefits given by the merchant. The merchant usually just waits for
interested affiliates to sign up in his affiliate marketing program
but being in the network increases his chance to promote his products
to a larger market, thus, maximizing his potential to gain huge
To help you decide whether to use large affiliate networks such as
LinkShare or not, let us try to look deeper into its positive and
negative sides. The primary advantage of LinkShare to you as an
affiliate is convenience.
As earlier mentioned, you find different pieces of information about
your choices simultaneously all in a single location, so you save time
and effort looking for affiliate programs or merchants.
It's also easier to track your business partner's performance through
monthly reports and statements, as well as its sales and commission
rates, so you know whether the affiliate program is still worth
continuing. If you have signed up for several affiliate programs, you
can check all your statistics for each merchandiser you are affiliated
with by logging in just once.
LinkShare helps you manage and maintain all records of your visitors'
click-throughs and sales transaction. It takes care of your
commissions and gives it to you monthly in lump sum. Especially when
you have more than one merchant partner, it would be easier for you to
manage your accounts and track your earnings when you are affiliated
through a marketing program network.
Furthermore, every information you get is accurate and secured, so you
are protected from all the risk you might encounter. Above all, you
can enjoy LinkShare's benefits for free. You just have to go to their
site and register your website. Instantly, you get access to a great
variety of affiliate programs available for you.
So, what's on the negative side? Although, it is indeed helpful to
join affiliate marketing networks such as LinkShare, there are some
For one, merchants offer lower commissions to affiliates who partner
with them through the third party program network. This because they
still have to pay for the use of service and the technology provided
Direct partnership with the merchant cuts costs of advertising through
the network and so the affiliate has bigger potential to earn more.
Moreover, it is possible that your payment may be delayed for a month
or more since program networks would pay you only after the advertiser
or the merchant has paid them.
Do you need to use LinkShare or other networks? It depends, actually.
You can opt for direct partnership with the merchant, but this choice
is not applicable all the time. There are a lot of merchandisers who
offer their affiliate program only through affiliate program networks
and thus, you have no choice other than joining the network to get
into the affiliate marketing program.
So you are faced with "take it or leave it" situation. But LinkShare
and other program networks are not that disadvantageous. After all,
whether you join it or not, earning big would depend more on your
promotional strategies and persistence.
Join LinkShare! Connect with your favorite stores.