Monday, March 20, 2017

Advertising for Free

Advertising for free seems like an impossible thing when heard. But
there are several ways by which the cost of advertisement can be
conserved, with the help of some imagination and creativity.
A business wanting to advertise, can write articles related to their
field of expertise that can be submitted to media and publications
having interest in that particular field. The advertising article can
have information about the company and dealership opportunity. Due to
the rise in Internet users and websites, new websites have sprung up
which offer free services. Articles can be written for these websites
and they can be broadcasted for free, which will be viewed by hundreds
of people everyday.
Once the business has gained some recognition, within no time it will
gain popularity also among the crowds. This popularity can lead to
them being invited on radio and television talk shows and even to
interviews. Such kind of opportunities shouldn't be missed as they
provide a chance for free promotion. If it is taking a long time to
get a break, the producer can be addressed with a letter that can be
followed up by a telephone call or in-person visit. During the visit,
the nature of expertise can be discussed about the business, which
will be of interest to the viewers of the particular channel. Once a
businessperson gains the status of being public-friendly, more offers
start pouring in.
Free bulletin board located in the neighborhood, like in grocery
stores, libraries, and salons, are another good idea. Advertising
circulars can be posted on such boards for free. Circulars for mass
distribution can be handed out at the mall, shopping center, bus
stops, particularly on weekends when there is a big rush. Students can
be hired on part time basis for this purpose.
Promotional advertisement can be printed on the envelopes used by the
business firms. Both the sender and the receiver can view this
advertisement. Promotional offers can be sent to customers by
postcards, which should be utilized to its full, leaving only place
left for writing the address.
Some of the new mail order publications offer free first time and
seasonal deductions for advertisers. Other publications offer pay per
inquiry space. Inquiries can be made about stand-by space, which means
that the publication holds the submission of advertisement until the
space is not sold and in that case, thirty three percent saving can be
achieved. Usually local newspapers provide these kinds of offers.
If the business is involved in ad sheet or catalog publishing, other
publishers can be contacted for the purpose of bartering an
advertising exchange. They can place advertisement in their
publication, in return for placing their advertisement in the
business's publication.
Free offers can be provided to the customer. This can be done by
emailing or printing newsletter about information regarding the area
of interest of the targeted customers and can be made popular by using
tag lines. Attach a free coupon with it, which the customers can use
it for shopping, if a criterion is met like minimum purchase of $ 50.
By this the response will be huge and most of them will purchase
something or the other to avail the free offer. The basic ingredient
for advertising for free is imagination and research. Opportunities
should be searched and a strong working force should be applied to
increase the sales.


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