Engaging in pay-per-click (PPC) advertising has its own benefits and
drawbacks. But what exactly is PPC advertising and what it can do to
your business?
Business nowadays is doing different kinds of austerity measures when
it comes to advertising their products and services. This is because
of high rates of placing ads on print and on television. But there is
a fast growing approach that businessmen can utilize to bring their
services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC
advertising. This is a technique used in search engine marketing that
requires one to pay a fee every time someone clicks an ad on your
website. Usually this placement is done through a bidding process. If
you are a top bidder for your keywords/phrases, you are sure to be on
the number one spot on all search engines. Just be sure of the
effectiveness of your ad copy to get the most number of clicks you
need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to
run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different
search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are
just competitors or people playing pranks on search engines. This
hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your
website on the paid listings.
4. This advertising can only be used temporarily because it is
difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time,
therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already
considered as a qualified consumer or buyer of your product. PPC
advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to
get your desired results fast. They will have your website live within
just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the
sponsored search results for free. You just have to choose the
keywords related to your site and business and place them within your
web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising
campaigns. Advertisers have effectively targeted their audience and
set their own price per click. PPC advertising networks provide the
platform to identify the desired audience by geographic setting, topic
and industry. These networks have a list of websites of the
publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click
limit is working for a certain advertiser. If its still competitive,
would it be even listed among the paid search lists or does it
generate sales? Of course, if the advertiser made the highest bid, the
better chances the ad will be seen in the search engine. These
networks too provide protection for the advertisers against click
fraud. This advertising set-up allows advertisers to set a daily
budget for his ads, thus, less spending for unnecessary clicks.
Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases.
You have to select at least ten "very specific" keywords that would
give you the best traffic in the search. Then, write the ad creatively
but straightforward. Tell the truth about your product or service and
do not lie. Good thing if your product or service will not disappoint
those that are relying on your ad's promise - but what if it did
otherwise? Important too is the clarity of the ad. Do not use very
vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding
because you will only lose your money and do not go so low that your
ads will never get the chance to show up. Check your profit against
your spending. If you see no progress then most likely you have to
drop your ad campaign.
More and more advertisers have been using PPC advertising and it will
continue to grow faster than any online advertising techniques. From
revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per
click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue
in the years to come. For advertisers, this means increase revenues
with fewer advertising expenses, savings, more sales, good return of
investment (ROI) and effective ad campaigns in the days to come.
Increasing sales through strategic PPC
http://cbnnmx.blogspot.com/2017/03/increasing-sales-through-strategic.html
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